Downrange Academy Website Development & Branding


UI/UX Design

Website Development

Logo Design

Brand Identity Kit

Payment Processing

Project Goals

Create Brand Identity

Create Tech Infrastructure

Website Development

Project Goals

Alex, Marc, and Anthony are opening Long Island’s largest gun range and needed a brand as big as their product and service. The goal of this project was to create a brand that would stand out in their industry, and help them launch a website with a high conversion rate to help them sell memberships, training, and other safety courses.

Services Rendered

Our team helped consult them through the creatives of naming their business, and handled the branding for their company. Additionally, we were hired and contracted to design and develop their website, set up their payment processing, technology stack, and remain on as an extension of their team, as consults and technology providers.

Project Duration

16 Weeks




Services Rendered


Brand Identity Services (Logo Design, Brand Guidelines, etc.)


Website UI/UX Design


Website Development & Management


Marketing Material & Collateral


Payment Processing & Hardware

Merchandise Design

We surprised our client with a few t-shirt, hat, and polo design variations for their instructors, members, and customers. T-Shirts are available in-store and are a great tool for starting conversation and increasing hyper-local organic marketing efforts.

Membership Sign-up Flow

Users can now go to Downrange Academy to sign-up and a become a member of their range. This enables Downrange Academy to take their business online to create additional streams of revenue outside of their brick and mortar location in Calverton, New York.